So I haven’t been in the privacy section of Cybernews as of late, so I decided to go. What I’ve found is quite not so surprising, but something interesting.
A loophole in Swedish law allows data brokers to obtain a media license and bypass GDPR, the EU’s strict privacy law, digital rights non-profit noyb claims.
One of Sweden’s largest data brokers, MrKoll, employs a locally issued “media license” to exempt itself from EU privacy laws’ strict regulations.
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“Swedish national legislation makes it extremely easy to obtain a “media license,” even if a company’s activities are not even remotely related to those of a news outlet and clearly just focused on sharing and selling personal data,” noyb said.
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“The MrKoll case highlights why there are strict limitations when Member States want to deviate from the GDPR. Giving data brokers carte blanche to ignore EU law should be clearly seen as a step too far,” Sophia Hassel, trainee lawyer at noyb said.
Under GDPR, organizations must obtain consent from users to sell their data. Moreover, individuals have the right to ask organizations to delete data stored about them.
To read the entire storythe article is titled Loophole enables data brokers to bypass GDPR so have fun with this one.