This is the first time I’ve seen news on this, but this knx article titled Cosmetics giant Sephora settles customer data privacy suit I saw when just spotting the news to see what was of interest caught my eye.
The company stopped short of admitting anything, but at the same time, we don’t really know the full story.
They said in the article that the company claims they don’t sell data, but eventually got caught. They then said they’d make things more clear and allow people to opt out.
A very interesting story I think, feel free to check it out.