Twitter’s bot problem goes well beyond the name change

This is one interesting article. The majority of traffic from Elon Musk’s X may have been fake during the Super Bowl, report suggests is the article we’re going to be talking about.

The summary is this. Twitter’s ad generation for bots clicking on ads was up substancially, from 2.1 percent of totals in 2023’s superbowl to 75.83% or just shy of 76% this year.

A company who has been in business many years has discussed in this article what’s going on, and has even supplied Twitter the proof.

The article also highlights the changes with links to other coverage which we’ve also covered.

This is more interesting than anything else. Have fun with this one.

I’ll let you read the thing yourself instead of me pulling things out for discussion. The whole thing just seems interesting.